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BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix

BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix
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BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources 
Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.
Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. 
Include at least three industry examples that support the findings in your analysis.
Consider the following elements:

o    Cost
o    Consumer exposure
o    Customer service
o    Differences in Web site structure
o    Access rights
o    Audience
o    Security 

•    Cite at least three different sources in addition to the textbooks to support your analysis. 

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