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BSCOM 460 Week 3 Individual Assignment TARES Evaluative Essay Recent

BSCOM 460 Week 3 Individual Assignment TARES Evaluative Essay Recent
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 BSCOM 460 Week 3 Individual Assignment TARES Evaluative Essay NEW

Select a specific advertising campaign of a product or service to evaluate. 
Research your selected advertising campaign using the Internet or other sources. 
Write a 1,050- to 1,400-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions: 
• Are the ad’s claims truthful? 
• Is the claim an authentic one? 
• Does the ad treat the recipient with respect? 
• Is thereequality of status or importance between the sender and the receiver? 
Answer the following questions in your paper: 
• Who is the intended audience for this product? 
• What needs does the product or service propose to fulfill? 
• What are the positive aspects of the advertising campaign? 
• What are the negative aspects of the advertising campaign? 
• In what ways is the advertising ethical or unethical? 
• Does the campaign meet the TARES test? 
Cite at least two references. 
Format your paper consistent with APA guidelines. 

 

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