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BUS 339 Week 1 Quiz NEW
BUS 339 Week 1 Quiz NEW
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BUS 339 Week 1 Quiz NEW

Firms that collect information and make it available to multiple subscribers are called:

Which of the following statements best describes the current state of the marketing research industry?

The purpose of marketing research is:

The final step in the marketing research process is:

Which of the following is the most important in the research process?

When defining the problem it is important:

External supplier firms are classified as either:

What does "frugging" refer to?

Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems.  Such research is:

Establishing the need for marketing research:

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