MKT 305 Quiz 4 Ch 7 Recent
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MKT 305 Quiz 4 Ch 7 NEW
• Question 1
Which function of attitudes is based on the concept of reward and punishment?
• Question 2
Which theory’s basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?
• Question 3
How the appeal of a message and its construction affect persuasiveness is referred to as _____.
• Question 4
Balance theory is based on the _____, which states that human beings prefer consistency among their beliefs, attitudes, and behaviors.
• Question 5
Which model of attitude change is based on differing levels of consumer involvement?
• Question 6
The elaboration likelihood model proposes two routes to persuasion: ______.
• Question 7
Tracking changes in consumer attitudes over time is referred to as _____.
• Question 8
Which of the following states that a source feature is most effective when it is matched with relevant products?
• Question 9
_____ are relatively enduring overall evaluations of objects, products, services, issues, or people.
• Question 10
According the ABC approach to attitudes, attitudes possess three important components: affect, behavior, and _____.
• Question 11
Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?
• Question 12
According to balance theory, the two types of relations between the elements of observer, person, and object are referred to as _____.
• Question 13
Which type of effect is said to occur when material presented later in the message has the most impact?
• Question 14
Which function of attitudes allows consumers to simplify their decision-making processes?
• Question 15
Which of the following concepts belong to social judgment theory?
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